Northern Michigan Startup Week will celebrate entrepreneurship, innovation, and the region’s growing startup community

Northern Michigan Startup Week will celebrate entrepreneurship, innovation, and the region’s growing startup community

Registration is now open for Northern Michigan Startup Week events happening May 9-15, 2022.

Traverse City, Mich. – Happening May 9-15 in Traverse City, Northern Michigan Startup Week offers an action-packed week celebrating entrepreneurship and innovation. Events are scheduled for each day of the week and include Techstars Startup Weekend, three pitch competitions, and events featuring local space industry experts, investors, and the broad startup community. 

Northern Michigan Startup Week is a collaborative initiative organized by local startup and tech ecosystem leaders 20Fathoms, TCNewTech, Newton’s Road, and Northern Michigan Angels. Funding is provided by lead sponsors Boomerang Catapult, Hagerty, and Northwestern Michigan College. Media sponsorship is provided by Interlochen Public Radio and Northern Michigan Woman Magazine.

All events are open to the public and will offer opportunities for both students and adults to learn about tech entrepreneurship and the startup ecosystem, make new connections, and develop new business ideas.

“You don’t need to be working at a startup to attend these events,” said Keri Amlotte, Director of Marketing at 20Fathoms and spokesperson for Northern Michigan Startup Week. “Everyone is invited and the events will be of interest not only to startup veterans, but to anyone who is curious about entrepreneurship, has an idea for a new business they want to explore, or those who simply want to learn about some of the exciting things happening in our local startup scene.”

Northern Michigan Startup Week is built upon the success of a more narrowly focused event called Traverse City Startup Weekend that happened in 2014. Since then, the region’s tech and startup ecosystem has grown significantly: 

  • Founded in 2015, TCNewTech hosts monthly pitch competitions for local tech enthusiasts and entrepreneurs.
  • Founded in 2018, 20Fathoms provides startup incubation and a coworking space for entrepreneurs and tech professionals. 
  • In 2020, Northwestern Michigan College opened the West Hall Innovation Center and Michigan Tech University opened a research hub in Traverse City.
  • Numerous startups have been founded and scaled in the Grand Traverse Region including ATLAS Space Operations, Birch Infrastructure, Interactive Aerial, SampleServe, ActionGlow, FirstIgnite, Promethient, and Naveego.
  • Members of Northern Michigan Angels have substantially increased their investments in emerging companies.
  • Newton’s Road has significantly increased access to STEM education resources and increased awareness for tech careers. 

The idea for Northern Michigan Startup Week came from Bradley Matson, Administrative Director of Northern Michigan Angels, and Keith E. Kelly, Engineering Technology faculty member at Northwestern Michigan College. 

“The startup ecosystem in our region has grown a lot since the initial Startup Weekend in 2014,” said Bradley. “We wanted to plan a community event that showcases that growth and the opportunities available. We expect this to be an annual event with a broader regional focus in the future.”

“Startups and tech entrepreneurship are an important piece to our region’s economic development strategy because they lead to high-quality job creation, additional business opportunities, and an overall vibrant community,” said Keri. “The momentum is building in Traverse City. Through Northern Michigan Startup Week, our goal is to provide education, inspiration, and open the door to the next big ideas.”

Calendar of Events

Monday, May 9, 5 pm: Space Night

Host: Newton’s Road, in partnership with ATLAS Space Operations and Northwestern Michigan College

Location: Milliken Auditorium at the Dennos Museum Center

Space Night is a social gathering of Space Professionals and local space enthusiasts. Meet and engage with Michigan-based entrepreneurs at the forefront of the space industry to hear about their experiences here in Michigan and beyond, including where the industry is headed. There will be two panel discussions with networking opportunities before and after. We welcome interested adults and teens in hopes we inspire them to consider a career in the space industry!

Tuesday, May 10, 12 pm: Funding Innovation Event

Host: Northern Michigan Angels. 

Location: Trattoria Stella

Northern Michigan Angels invites founders, investors, and those interested in early-stage investing for an informative investor event. Join us for wine tasting and a panel discussion about the journey from raising startup capital to billion dollar exits featuring Casey Cowell, Principal of Boomerang Catapult, and Zack Urlocker, CEO of Gatsby and operations architect of Zendesk and Duo Security. 

Wednesday, May 11, 5:30 pm: Startup Expo & Community Celebration

Host: 20Fathoms

Location: Visions (inside the CenterPointe Building)

Join 20Fathoms for an evening of celebration and discovery. This event is a celebration of the region’s resilient and vibrant community of innovators and entrepreneurs and will include a business expo, awards presentation, food, drinks, music, and mingling. 

Thursday, May 12, 5:30 pm: University Idea Showcase

Host: TCNewTech.

Location: City Opera House (106 E. Front St., Traverse City)

Participating universities will showcase their best student ideas to compete for cash prizes and a traveling trophy. A panel of judges will determine the best and most innovative idea and the audience will vote via text message for their overall favorite team. This pitch competition is open to idea-stage entrepreneurs and student-led early-stage startups based in Michigan universities.

Friday, May 13, 5:30 pm: Northwest Michigan Student Pitch Competition

Hosted by Newton’s Road and Northwestern Michigan College, in partnership with Northwestern Michigan College Foundation

Location: City Opera House (106 E. Front St., Traverse City)

Watch student teams from local high schools and Northwestern Michigan College compete for prizes in two entrepreneurial pitch competitions. Students will showcase the important STEM and business skills they’ve been learning in their programs and present their ideas for how to solve problems they’ve identified. Cash prizes will be awarded after each competition.

Friday, May 13 – Sunday, May 15: TechStars Startup Weekend

Hosted in partnership with Techstars

Location: West Hall Innovation Center at Northwestern Michigan College (1701 E. Front St., Traverse City)

Learn how to think, work and build like a startup in 54 thrilling hours. Techstars Startup Weekend is an exciting and immersive foray into the world of startups. Over an action-packed three days, participants will meet the very best mentors, investors, co-founders and sponsors to learn how to get more done faster — and, maybe even start a business. 

Sunday, May 15, 5 pm: TechStars Startup Weekend Pitch Competition

Hosted in partnership with Techstars

Location: City Opera House (106 E. Front St., Traverse City)

This is the grand finale event of Northern Michigan Startup Week. Attend this Demo Day event to watch the Techstars Startup Weekend teams pitch their startups to a panel of judges for a chance to win cash prizes. 

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