Broc Crandall is a native of Northern Michigan, where he was born and raised. He is the founder of Stocked, a pre-arrival delivery platform for vacation rentals. With a deep-rooted connection to his home region, Broc launched Stocked with the vision to elevate the vacation experience for both property owners and guests. Under his leadership, Stocked now serves over 600 vacation rentals across Northern Michigan, simplifying logistics and enhancing guest satisfaction. His innovative approach and dedication have established Stocked as a trusted partner in the local hospitality industry. Today, Broc is focused on scaling his company to new markets within Michigan, further extending the convenience and care his platform delivers. With passion for his community and a drive to innovate, Broc Crandall continues to lead Stocked toward new heights in transforming the vacation rental experience.

Stocked is creating significant opportunities for local businesses to thrive. The platform serves as a vital bridge connecting local companies with visitors and residents alike. Over the past three years, Stocked has successfully processed over 4,000 grocery orders and partners with local stores enabling customers to have their orders conveniently delivered and set up in their short-term rentals, enhancing their overall experience in the region.